demonstrator projects’.
patients looking for access to medicines; secondly for the party who own the endeavour e.g.profitability of the client; and, often missed, the parties who will deliver the endeavour with the client.
These different measures of value need to be expressed not so narrowly as purely financial e.g.margin and profit; but expansively including kudos and marketing from the work, with larger social and environmental impacts important to each organisation and the wellbeing, growth and development of the people involved.. Providing such a web of value interconnects and energises the whole project community into the generation of shared value..In the words of Michael Porter.
“Shared value is fundamentally about aligning the success of your company with the success of your community — through the recognition that you have a responsibility — and an economic opportunity — to improve the business environment and the fundamental health of the supporting community structure.”.As value is realised conceptually, cornerstones of the design, delivery approach and culture need to be established.
These ecosystem-conditions, design-features, delivery and operational principles; along with construction approaches, e.g.
DfMA, will represent the decisions required to hold onto and deliver the value.. Somebody.These ideas and discussions are vital to the safe development of AI in pursuit of the betterment of all people and the planet but they hold absolutely true for human organisations..
Design to Value.book, the idea of the reductionist “brief” is challenged.
The book poses questions to the designer: Do we really spend the time to look carefully at the purpose?Are we working to find and deliver the client’s purpose and do we accept that narrowing down on that outcome can only come from constant iterations and evolution of understanding?